Youtube shorts (Copywriting)
I collaborated with the UK office to support the launch of YouTube Shorts on various social media platforms. My primary focus was on developing and
refining taglines in the shorts.
This work was guided by the provided campaign toolkit and adhered to the established tone of voice set for the UK market.
refining taglines in the shorts.
This work was guided by the provided campaign toolkit and adhered to the established tone of voice set for the UK market.
SmartPay (Localisation)
Smartpay, an innovative buy-now-pay-later (BNPL) service, introduced a
a suite of unique features previously unavailable in the Japanese market.
As part of a cross-functional team, I collaborated with a Japanese designer
and client servicing professionals to localize their Japanese website for both English-speaking residents and expatriates.
a suite of unique features previously unavailable in the Japanese market.
As part of a cross-functional team, I collaborated with a Japanese designer
and client servicing professionals to localize their Japanese website for both English-speaking residents and expatriates.
Grab ESG - Pitch (Concept writer)
Grab was looking for partners for their new initiative aimed at highlighting the substantial savings and benefits their users got. My role involved developing
a series of tongue-in-cheek variants that put an innovative spin on the popular internet phrase "weird flex but ok", letting users 'boast' about their annual savings.
These variants were designed to be both engaging and memorable,
encouraging users to share it with their peers to increase engagement.
a series of tongue-in-cheek variants that put an innovative spin on the popular internet phrase "weird flex but ok", letting users 'boast' about their annual savings.
These variants were designed to be both engaging and memorable,
encouraging users to share it with their peers to increase engagement.
